CRANS-MONTANA | VALAIS | SWITZERLAND | 2021
A Next-Level Setup For A New Location!
Stretching from the Rhône Valley at 500 meters in altitude to the Plaine Morte Glacier at 3,000 meters, Crans-Montana is a sunny region that offers breathtaking views over a chain of mountain peaks extending from the Matterhorn to the Mont-Blanc. Nature lovers, sports fans, and cultural devotes will be delighted to discover this sparkling region and to enjoy its vastness and its vibrant urban lifestyle. Also, a wide range of actions sports can be enjoyed both in- and outdoors: a legendary snowpark with a permanent superpipe, a bike park with great downhill courses, a wake park on a mountain lake, and of course the Alaïa Chalet with a skatepark, airbags, trampolines and soon a spectacular wave garden. All of this makes it a favorite mountain destination in any season at the heart of the Alps.
Winter sports enthusiasts can enjoy their favourite activity here in dream conditions. Thanks to the high altitude of the ski areas, Valais is the Swiss region that offers the best snow guarantee on its 2,000 kilometres of piste. Foodies, too, are in for a treat, with a wide variety of delicious gastronomic specialities to discover. All in all, Valais promises countless treasures in terms of culture, traditions, sports, gastronomy, wellbeing – and innovation, too. We invite you to come and see for yourself! See you soon in Valais!
The name “Alaïa” is inspired by the first surfboards used by Hawaiians. Surfing is at the root of several board sports, including skateboarding and snowboarding, so it seemed natural to use this name to create spaces dedicated to action sports.
This crazy project came into being in March 2016 after money was raised through crowdfunding. In less than 50 days, the project received over 100,000 Swiss francs, and the concept could finally become a reality.
Once that was achieved, the Municipality of Lens – located a few minutes from Crans-Montana – granted use of the site to build the first project, Alaïa Chalet. Construction on the centre dedicated to action sports, such as skateboarding, scootering, BMX, parkour, freeskiing and snowboarding, started in June 2017. January 2019 saw the opening of the indoor section with the skatepark and big air, as well as the gymnastics zone and trampoline area. Work was completed in August and a huge celebration welcomed fans and a few pro riders.